"We, the undersigned, are graphic designers, art directors and visual communicators who have been raised in a world in which the techniques and apparatus of advertising have persistently been presented to us as the most lucrative, effective and desirable use of our talents. Many design teachers and mentors promote this belief; the market rewards it; a tide of books and publications reinforces it." I feel as though this view on how advertising has shaped creative peoples mind is true in the sense that there is constantly inspiration in the form of advertisements on a day to day basis. Advertisement has become a way of artistic expression whereas years a go it was a way to pay the bills. In an animation sense, Animated adverts are being seen more and more throughout the years.
Animation can be a way of expressing and capturing corruption in society. This form of art can be a gateway to exploring views and society in a way that acting can't. Expressing opinions and sensitive subjects can be difficult, but the question of what can drive an individual to create such expressive bodies of work. It can be success or actually a social and political achievement at the end.
Throughout this lecture, I came to understand the importance of expressing messages and meanings within a body of artistic work. By creating a critical piece of work that analyses society and social construct, a sense of shaping viewpoints can be achieved, but like advertisements in today's society.
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