The Aims of this lecture was to introduce the concept of semiotics and understand the basics of semiotic theory.
The idea of codes in semiotics is important. Codes are found in all sorts of cultural practices, and present various meanings. In order to understand and make sense of cultural artifacts, we need to understand the codes presented in various forms.
The concept that the Signifier = Sound image and that Signified = Mental theory was produced by Ferdinand de Saussure who was a Swiss Linguist. The theory consists of the knowledge that a sign has two parts. Signifier + Signified = Sign.
Visual images help people understand what message is trying to be portrayed. Using symbols and key images as a form of coding help advertisements present to people what it is they're trying to sell. The meaning of an image doesn't come from the image, but from the person themselves.
Overall, I found this lecture helpful, as I feel I have more of an understanding of Semiotics that I did before.
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